Names Of The Week (13)

For the pizza lover, the Welsh Italian Pizza Company seems to be just the ticket, offering authentic hand-made Neapolitan pizzas from their wood-fired pizza oven. Based in South Wales and providing a mobile catering service, “each of their pizza bases has been lovingly knocked back and kneaded by their own fair hands, using “00” flour to give a deliciously light and crispy bite”, their website bubbles. They even blend their own tomato sauce to ensure it is packed with flavour and full of fresh basil.

Sounds delicious but byte-sized trouble came when they exhibited at the BIG ICC Wales Wedding Fair. The company had the usual stand from which they exhibited their wares and a canopy on which their website address was adorned. Nothing unusual in that, you might say, but the trouble with website addresses is that they are a continuous string of letters with no word breaks. Bearing that in mind, an injudicious choice of web address can lead to misinterpretation.

Some attendees thought that www.welshitalianpizza.co.uk gave the impression that their pizzas were, well, shit, an impression not dispelled by their Twitter handle – @WelshItPizza.

The furore their name generated was probably not what they were looking for, but there is no such thing as bad publicity and, I am assured, their pizzas are topping.