Despite High Ambition, China’s Media Influence Operation Is Far From Successful

CGTN, China’s English-language news media, has nearly 5 million more followers than CBS News on Twitter, yet it receives less than a quarter of CBS’s average retweets and likes per post. Despite being directed to “tell China’s story well,” Chinese state media is clearly failing to gain an authentic following outside the Great Firewall. Its struggle to influence stems from the organization’s