Noise

Not that long ago, it used to be that advertising was confined to predictable locations. You'd see it on TV, hear it on the radio, see it on billboards and on the sides of buses. Now advertising is everywhere, and with all the noise, the target audience doesn't even see most ads let alone remember them or the product.

It used to be that only minor league baseball teams had advertising on their walls, now all the big league teams do. It used to be that if you saw a truck with writing on it, ...