"This is true of everyone, even of one who thinks himself as of no importance, no consequence at all...."

"This is true of everyone, even of one who thinks himself as of no importance, no consequence at all. After an attentive, honest examination, this person will realize that every day, often many times a day, he can choose to be a giver of pain or of pleasure. Regardless of individual differences we all have this built-in ability.; You will notice how this ability increases by using it. You will realize more and more how important you are as a contributor to the sum total of suffering or happiness."

- The Footnotes of Mad Men.