Shoppers decide what makes a great in-store experience and here’s what they want

When it comes to retail, beauty is in the eye of the consumer. Shoppers ultimately dictate which retailers are hip and profitable, and which decay into costly dinosaurs.
As a retailer, you must discern between fads and sustainable trends to remain relevant. Probing consumers about their likes and dislikes is the only way to do this with consistency. And yet, revenue sheets and voluntary customer surveys only tell you so much.
Each year, we aim to lend brick-and-mortar practitioners a helping han...