What to Make to Sell Online
Do you own or want to start a handmade business? If so, you know the struggle of deciding what to make to sell online. The choices are seemingly endless, and it can be hard to predict exactly what your customers will want and when they want it. This blog post will give you an overview of the key dates to keep in mind for your business and help you figure out when to buy materials and make new inventory so you can be there when your customer needs you.
It can be overwhelming to plan your year. There are seemingly endless holidays you can purchase or create products for, and it’s easy to get overwhelmed. But don’t worry, today I’m sharing with you one of my very favorite planning tools, my seasonal marketing calendar!
Get started by making a list of holidays that are important to your business. I love this calendar from my friends at Printful because it’s a very comprehensive list of all the holidays you may want to commemorate in your small business, but it’s a long list and you may need some help narrowing it down. So today, I’m sharing with you the tool I use to plan for my own eCommerce business, Cabooties.
What to make to sell online (and when to make it!)
You can choose from the prefilled PDF version of this tool (my favorite) but in case you need more flexibility I’ll send you a blank Canva template too!
Here’s a quick rundown of what I like to launch and clearance each month. There are lots of other holidays and special occassions that are not included on this list. Please feel free to add and omit selling occasions based on what is relevant to your audience.
Monthly Overview:January: Launch Valentines and St. Patrick’s Day; Clearance Winter and Holiday
February: Launch Spring and Easter (the date for Easter changes each year so plan accordingly!); Clearance Valentines Day
March: Launch Spring and Easter (if it falls in April); Clearance St. Patrick’s Day
April: Launch Wedding, Graduation, and/or Mother’s Day (whichever fit your business. I concentrate on Mother’s Day); Clearance Easter
May: Launch Patriotic prints (for Memorial Day in the USA), and Father’s Day; Clearance Memorial Day (or keep it around for Fourth of July) and Spring
June: Launch Swim and Summer; Clearance Father’s Day and Graduation
July: Launch Back to school and Summer; Clearance Patriotic/Fourth of July
August: Launch Fall; Clearance Summer
September: Launch Halloween; Clearance Back to School
October: Launch Thanksgiving and Winter; Clearance Wedding and Fall
November: Launch Christmas, Hannukah (the dates of this holiday vary, check your calendar!), Black Friday; Clearance Halloween
December: Launch New Years; Clearance Thanksgiving, Christmas
I can’t wait to see how you use this handy tool in your own business. What occasions do you celebrate in your handmade business?
The post What to Make to Sell Online first appeared on Kelly Barth.
