Principles of Authentic Sales Conversations

It’s unfortunate that most sales conversations don’t feel authentic and uplifting.

​Here is the typical framework:1. Cleverly remind the prospective client of their frustrations, blocks, and symptoms that made them want to seek out a solution. Ask questions or tell stories to get them to really feel the pain and how bad it would be to stay there. (Try to get them to the point of feeling desperation about solving the problem!)

2. Get them dreaming about what’s possible, the ideal life if only that ...