The Trigger Finger

If the way in which we use the Internet (and mobile) is so different from traditional media, the advertising is going to have to change.

How many times have you found yourself sitting in front of the television, watching a sub-par show and saying to yourself, "well, there's only 20 minutes left, I might as well watch and see how this turns out?" It happens all of the time. You're in the car listening to the radio just hoping that something interesting comes on, even though you've endured...