Why Good Website Copy Isn’t Enough: Start with a Solid Foundation

Whether you’re an emerging company, an established brand, or a fast-growing startup that can’t keep up with its own pace, at some point you’re going to need a website refresh. Maybe you’ve added services. Or you’ve decided to enter a new market. Or you haven’t updated your website in 5 years and the information is outdated and half the links are broken.

Whatever the reason, it’s tempting to simply update the copy and consider it done. All you need to do is update the “our team” page and c...