On Writing: Query Letters

One of my fellow DFWWW writers posted that the trailers for 2012 were a model for "the worst query letter ever".  While I'm not one to resort to simple statements of authority, I think I can say here that he's wrong.  2012's commercials, for all their lack of detail and big FX, are designed to sell the movie for exactly what it is.  A by-the-numbers disaster flick.  It's not meant to be anything else.  So the commercials concentrate on what's important:  Melodrama and Disaster.  Everything...