The Green Claims Code to counter greenwash

I suppose it’s somewhat inevitable, but the more people become aware of the environmental crisis, the more likely it is that companies will exaggerate or fabricate their green credentials. People expect companies to be taking the environment seriously, and companies want to tell people what they’re up to. The result is a proliferation of green claims – behold, our product is ‘eco’, ‘natural’ and ‘plant-based’. We offset! We care!

Greenwashing is annoying because it allows people to inflate t...