Code Switch: A Makeup Company Gets a Facelift

'Today, if you are a woman of color and you're searching for makeup that will complement your skin tone, you have plenty of options. Step into any big-box beauty store, like Sephora or Ulta, and you'll see a dazzling array of foundations from palest bisque to deepest, darkest brown. But it wasn't always that way. This is the story of an African American company that was formed to fill a niche market; how that company soared to success and then became complacent about its success. How it eventually disappeared. Then, how it reentered the market just last fall, when what it had once offered was no longer unique. That company was – and is again – Fashion Fair cosmetics.'