Stripe's model of product-led, developer-centric growth.

Recently, I got an email from someone asking about Stripe’s approachto product-led, developer-centric growth.If you really want a unique insight into Stripe,you’re undoubtedly better off reading Stripe’s 2021 update,but here are my general notes on Stripe as a microcosm of product-led, developer-centric growth.

from Sequoia's The Market Curve

A good place to start this journey is with the market curve, with this one specifically from Sequoia, which segmentscompanies by the customer cohort ...