Promoting the Book – Experiments in Advertising.

This week, I started an experiment in advertising, by buying an ad on Goodreads. It's one of those "self-serve" advertisements, something that Goodreads has in beta testing. I'm assuming that because the ads are "self-serve," they are cheaper than "real" ads. They are also very basic, no-frills ads. I would have liked to have put up an attractive ad, perhaps with animation, but of course, that costs a lot more.

First, a disclaimer: I have a strong, general dislike of ads. I've never paid much ...