How To Lose Customers In Seconds When They Visit Your Office
You’ve been tailing a lead for some time, and you’ve finally managed to convince them to come in for a consultation. The date is set, you’re waiting in your office, and your new customer walks through the door. It’s an exciting time as you’re ready to close the deal!
Unfortunately, unbeknownst to you, you’ve already lost this customer.
Before you’ve even uttered a word, they’re not interested in you anymore. They’ll stay for the consultation to avoid any awkwardness, but their mind has already been made up.
How?
How can you lose a customer in seconds, without even speaking to them? It all comes down to the first impression they get when they reach your office. If certain things are present, they can instantly decide that this isn’t the business for them.
Keeping that in mind, it’s good to know how to lose a customer, so you can do the complete opposite! So, here’s what will land you in deep water:
You lose loads of possible clients if they walk up to your office and see that it looks awful. The windows are dirty, the outside is unkempt, and things get even worse when they enter.
There’s dust everywhere, overflowing bins, it smells weird - there’s just generally nothing clean about it at all. Would you trust a business that presents itself like this and makes absolutely zero effort when it knows a possible customer is coming for a consultation? I wouldn’t!
This is all avoidable with some simple office cleaning. If you can’t do it yourself, hire a company to do it for you. Keep your office spotless and shiny, and you immediately make a better first impression.
Your lead shows up at your office and stands there looking confused like that one Jon Travolta meme. There’s nobody to greet them or tell them where to go. Right away, they think less of your business and how you treat potential customers.
Now, not every business will have a receptionist or a lobby for people to wait in. However, the very least you can do is have an access system where they buzz you to let you know they arrive. Now, you can go down and meet them, welcoming them inside.
If your leads just walk in and have nobody there greeting them, it puts a sour taste in their mouth.
You may have a well-maintained office, you may even have someone greeting the lead as they enter. But, you can still lose their interest before you’ve said a word.
As they walk through your office, they notice a weird atmosphere in the room. It’s either too loud or too quiet. A loud office seems way too rowdy and unprofessional, while a quiet one just seems eerie and strange. They start to develop thoughts about you and how you run your company if the atmosphere in the office isn’t a good one.
As such, focus on creating a good work environment for everyone. Make your office seem like a place people enjoy working in. This reflects well on your company and can make the lead more likely to convert.
There you go: how to lose customers in seconds when they visit your office. Ensure you’re NOT doing the things above to stand a better chance of converting leads and making sales.
