The Authentic Business Quadrants: Pathways to Meaningful Income

You’re passionate about providing what you believe to be a much needed service. You put it out there… yet you’re surprised that not enough people buy. 

With such a great idea, why isn’t your business working… yet?
Over the years I’ve met many inspired, visionary, heart-based people who are missing a core understanding about marketing. A hard truth that’s important to reflect on:

It’s difficult to sell something unless people already want it. 

In other words, to make money, you’ll need to sell what t...