Guest Blog on SFWA: Do You Know How to Sell Your Sword?

In my latest guest post on the SFWA blog, I discuss the sales cycle from an online and an offline perspective. Do You Know How to Sell Your Sword? offers you my perspective from working in online and offline retail, by providing you with a metaphor about a blacksmith who is trying to sell a magic sword.

The online sales cycle is a very passive one for retailers, because no matter how much any store owner may try — the seller is not in control. The buyer is. At a convention, for example...