Subscriptions that Combine Hardware and Software with Ben Foster, Chief Product Officer of WHOOP

“You don't get recurring revenue because you switched to a subscription model; you get recurring revenue because you deliver recurring value to your customers.” Ben Foster is the Chief Product Officer of WHOOP and author of Build What Matters, Delivering Key Outcomes with Vision Led Product Management. In this episode, Ben discusses the challenges and opportunities of having a subscription model for a product that combines hardware and software. In addition, he discusses the importance of vision and having the right metrics and strategies to create recurring revenue for your business and your customer.’