Positioning for Indie Authors
Have you been following the Webbiegrrl Blog? I finished the
22 Immutable Laws of Marketing for Indie Authors
series and started a new one:
Positioning for Indie Authors
The new series is based on the book I'm reading by marketing mavens Al Ries and Jack Trout, Positioning: The Battle for Your Mind. This book from the 1980s was based on a concept they coined all the way back in 1969. These guys were the original Mad Men and really knew their stuff. They coined the phrase Perception is everything. and this book (and my new series) address how to affect the perception of your prospective customers in an over-crowded marketplace.
They were talking about a crowded market 30 years ago--Indie Publishing makes their message so much more relevant today! Click through to read about the so-called "over-simplified mind," (of your potential customers--also more relevant in the digital age of 2012) and how to shift your customer's perception to position yourself in their mind.
http://webbiegrrl.blogspot.com/p/positioning-for-indie-authors.html
The new series is based on the book I'm reading by marketing mavens Al Ries and Jack Trout, Positioning: The Battle for Your Mind. This book from the 1980s was based on a concept they coined all the way back in 1969. These guys were the original Mad Men and really knew their stuff. They coined the phrase Perception is everything. and this book (and my new series) address how to affect the perception of your prospective customers in an over-crowded marketplace.
They were talking about a crowded market 30 years ago--Indie Publishing makes their message so much more relevant today! Click through to read about the so-called "over-simplified mind," (of your potential customers--also more relevant in the digital age of 2012) and how to shift your customer's perception to position yourself in their mind.
http://webbiegrrl.blogspot.com/p/positioning-for-indie-authors.html
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