Getting to Aha! Podcast Interview
I was interviewed earlier this month by Darshan Mehta on the Getting to Aha! podcast. You can hear the entire interview on the podcast player of your choice: Apple Podcasts, Spotify, PlayerFM, Stitcher, Amazon Music, and bCast.
In this episode of Getting to Aha!, Darshan Mehta is joined by Randy Krum, Founder & Chief Designer at InfoNewt . They discuss Randy’s aha! journey, his career, the design process for clients’ data insights, simple marketing strategies and psychology, presentation of data, and much more.
KEY TAKEAWAYS👉 Visualize your data because visual information is not only easier and faster to understand, but it's more memorable.
👉 “Go beyond (software) defaults.”
👉 “Focus on one thing that you're trying to communicate, don't try and throw everything into one chart.”
👉 “Try to minimize the text as much as possible and make as much of that communication visual as you can so that they're paying attention to you…”
👉 Make your visuals relevant to the data/message you're trying to pass across and make them memorable for the audience.
👉 “Data visualization design is not about making your charts pretty. It's really about communicating the data.”
👉 Help clients figure out the insights they want to communicate and access the thought processes behind them by walking them through a design process.
