Backlist boost!

I frequently say that the easiest way to boost sales of older books is to release a new book in the series.

Fortunately, I now have a convenient way to prove that.

CLOAK OF IRON is the 17th book with Nadia as a main character. Before CLOAK OF IRON, the last Nadia book came out in July, so that makes for a good span of time for the older CLOAK books to return to sort of a normalized baseline.

So when CLOAK OF IRON came out, the older CLOAK books (not including CLOAK OF IRON) sold 48% more copies in February than in January.

Thanks everyone! A new book in the series definitely helps sales of the older books.

-JM

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Published on March 06, 2022 07:03
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