Getting someone to switch is really difficult.
Getting someone to switch because you offer more of what they were looking for when they choose the one they have now is essentially impossible. For starters, they're probably not looking for more. And beyond that, they'd need to admit that they were wrong for not choosing you in the first place.
So, you don't get someone to switch because you're cheaper than Walmart. You don't get someone to switch because you serve bigger portions than the...
Published on November 12, 2009 02:32