The Pricing is the Thing…

“…by which we’ll prick the conscience of the king” – Shakespeare, probably

A subject that pops up from time to time in self-publishing circles is pricing. How much is too much? Is there even such a thing as too cheap? Do readers treat free books differently than they would books they have to buy? And is there even such a thing as a consensus opinion these days?

The truth is that there are a lot of factors that go into a pricing decision and many of those factors are external in nature. With the ...