Breaking Big Problems Into Small Problems

 


Big business problems are overwhelming. Using a logic map to break a big problem into its smaller components can give you the clarity and understanding you need to solve it.
At one point, I worked with a financial services firm and we had a program where we were making offers to consumers. When that program first launched, we were making about $5 million a year. The problem was, after a few months, we started losing $5 million a year.

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