Network with your target audience

Networking is not about direct transactions, it's about getting to know people. Nevertheless it might be a good idea to network with people who have access to your target market. This could be the key factor in deciding which platforms to keep on using, after trying out a bunch of them.
On Ecademy you will find lots of small business owners, while Xing seems to have more production companies on board. The corporates are present on LinkedIn while you'll easily find the younger generation on