Even though this post is primarily for writers, readers, who are gaining more power in the promotion of books, could definitely benefit from checking out the links and video.
As far as "Success" goes, try these previous two posts:
How Do You Measure Success?
"Success" Is Vastly Over-Rated
Plus, this blog has dealt with Writing, Publishing, and Marketing in numerous ways—try putting some words in the Search Box at the upper right :-)
The video I'll be sharing here is definitely in the category of Advice, and you may find these two posts helpful:
Writing "Advice" ( Good for Readers, too :-)
Even If The Experts Are Right, You Might Have To Do Your Own Thing…
The video is a conversation between Joanna Penn from The Creative Penn and Jane Friedman from Being Human At Electric Speed.
I've referenced Jane Friedman many times on this blog
:-)
I heartily recommend you keep a pen and paper (or, your handy electronic notebook) close at hand…

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Tagged:
book marketing,
Creative Penn,
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Joanna Penn,
publishing advice,
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Writers Resources,
writing advice