Figuring Out Your Facebook Page Strategy

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This is not going to be a post with the answers but rather a post with the questions that you might want to consider when figuring out your new Facebook Page strategy.



Why a new strategy?

Because the changes that will be mandatory for Facebook Pages on March 30th (can be voluntary until then) will require some strategic planning on your part.

"Cover" photo:



First, the large photo at the top of your Page should be something about your brand.

Warning: The photo can NOT be promotional. You may NOT say "like our page" or "click below for a free gift" or anything similar.



Highlighting a post:

You can highlight a post on your Page, which will make the post double width. This can be a good way of making a post stand out.



Pinning a post:

You may also pin a post on your Page to stay at the top of your timeline (no longer called wall) for seven days. If this is a special offer, you may want to remember to pin it again after seven days.

Tabs:

Those tabs that are on the left-hand side of a Page will now be at the top under your Page's cover. The width of these new tabs is much larger than the former tab width.



Different Pages for different focuses:



I am rethinking all the Miller Mosaic Pages, considering deleting some and adding one or two new ones.

I want to take advantage of the "cover" photo as well as the ability to highlight and pin. These advantages may require different segmenting of our Miller Mosaic offerings.

Yael has just created a Facebook Page for our new online program Understand French Like a Native.



Check out this new Facebook Page now and then leave comments below this post as to what you plan to do with your Facebook Pages.

P.S. And if you are working on your website from which to link to your Facebook Pages, you might like to read this Indie Times guest post "9 Tips for an Effective Website for Artists" (the information is relevant not just for artists).

© 2012 Miller Mosaic, LLC

Phyllis Zimbler Miller (@ZimblerMiller on Twitter and @ZimblerMiller on Pinterest) has an M.B.A. from The Wharton School and is the co-founder of the WBENC certified marketing company www.MillerMosaicLLC.com, which has launched the program www.UnderstandFrenchLikeANative.com