Our reader poll today asks: Which function in your organization is the main driver of your business (they lead and everyone else follows)?
Marketing 11.00%
Sales 28.02%
Operations 29.44%
Finance 9.93%
Research & Development 3.90%
Product Development/Management 6.73%
IT 2.12%
Some other group/function 8.86%
Who is the “alpha?” While there’s a broad mix of which part of respondent organizations “lead” the company, what you all have in common is there is one major function that leads decision-making considerations.
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Published on February 24, 2022 10:00