Build Wine Back Better: “Got Wine?” meets “License to Steal”

“WineRamp” is an important new initiative to try to overcome obstacles to the continued growth in the U.S. wine market. The idea, in simple terms, is that younger consumers aren’t finding the on-ramp to wine that the baby-boom generation discovered back in the day. What’s the problem? Well, it is complicated, of course, and there are many factors at work here.

Got Your Moo-Stache?

But one issue is simple. There are literally thousands of wine brands on U.S. shelves and each one promotes its own ...