Writewell, The PR Campaign

So we've been working on Writewell along with our books. Lani has the kinks worked out of the audio process. I'm learning Photoshop Element which is long overdue. We've got the first three lectures written, although not produced. We're getting there. In the off moments, I've been thinking about marketing. Not too hard, but marketing. So I'm wondering, what would make you as a writing student (if you're not a writing student, pretend you are for a moment) go check out Writewell, assuming you'd never heard of Lani, me, Storywonk or Argh? (Amazingly, people like this exist.)

I did do one teaser ad, but it was more because I was having such a good time learning Photoshop than it was because I thought it would be effective or had any idea what we would do with it. The website is not up yet, but . . . (Click to see it larger.)

Yeah, that probably won't work. How should we market this thing?