Diego Rodriguez: This is What Leadership Should Look Like at IDEO

As long-time readers of this blog know, I am a big admirer (and long time friend) of Diego Rodriguez.  Diego is a partner at IDEO and runs the flagship Palo Alto office, and he writes the always provocative blog Metacool.   Diego's IDEO colleague, Tatyana Mamut, stopped by Stanford last week to serve as judge for the final project in our course on scaling-up excellence (they were wonderful, but that is another story). 

Somehow, we got to talking about leadership and she told me about a video that Diego had shown people and told them "This is what leadership should look like at IDEO."  Watch it here.  You have to see it, I won't tell you anything else.

P.S. As a bonus, if you click on the link for Tatyana, you get a great short talk on how tools, rules, and norms and how they explain the spread of deodorant use in Russia.  It reminds of when my dissertation adviser -- Bob Kahn, half jokingly -- defined organizations as "rules, tools, and fools."