Don’t Blame Facebook, Blame the Marketers

Facebook is intentionally profiting off our anger. This week a whistleblower confirmed what many of us have suspected for years. The resulting backlash has been widely covered in the media and calls for more regulation on Facebook have been growing. Yet the one group most directly responsible for institutionalizing Facebook’s perverse engagement-at-all-costs mindset is noticeably silent. Where are the voices of the marketers?

I’ve been working in the marketing and advertising industry for more t...