Why do startups keep disrupting dominant companies of today?

It will not be the first time startups have disrupted big companies. It was not too long ago that Facebook, for instance, was a startup. Or Disney was struggling, Tata Motors was hugely in debt and had a stagnant market share.

Companies keep getting disrupted by incumbents with innovation, vision, vigor, and strategy. Compare the top listed companies in any stock market; you would observe its composition changing. Companies that were small today take the place of market leaders, with many of the latter fading away into history.

Each case of disruption is different. Still, the disruptors possess the following features:

Customer centricityInnovationResponsive to market conditionsFlexibleCommunicating with all stakeholdersDynamic business models

I want to add other characteristics like integrity, transparency, and climate awareness.

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