While the efficacy of advertising for its intended purpose is open to question, I nevertheless find it difficult to deny that many advertisements are exceptionally good at sticking in one's memory, even after decades. A good example of what I'm talking about is this ad for Yaquinto's 1981 game, Attack of the Mutants.
I never saw, let alone owned this game, but I've never forgotten the image below – and there's a good reason for that. The illustration accompanying the advertisement was drawn by John Hagen-Brenner, best known for illustrating the works associated with the Church of the SubGenius (he also illustrated other games from Yaquinto, like Hero). It's a very memorable piece of artwork that amusingly evokes 1950s B-movie "atomic horror." No wonder I can still see it in my mind's eye after all these years!
Published on February 01, 2022 12:00