Lessons Learned: Self Publishing - Part Two

Last week, I discussed my experiences with production and distribution as a self publisher / small press.  Obviously (or maybe it isn't obvious!) the job isn't done when the book is created and made available for sale.  There's a lot that has to happen to let potential readers and listeners know that your book exists.  Also, since I focused so heavily on distribution last time, I neglected to mention some things about the pre-distribution steps involved in actually creating the book itself...