Wham-O Produces First Frisbee

In June 1957, after learning that Yale students we’re tossing empty Frisbie Pie Company pie tins as sport, the Wham-O Company branded a disc called “Frisbee.”

When Wham-O changed their marketing strategy to promote Frisbee use as a new sport, their sales increased markedly. The rest is history.

Source: Wikipedia

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