Timeless...

People wear 'pattu' or silk sarees to celebrate or commemorate almost every major Indian festival. Its heritage value is beyond question – India's oldest and largest cottage industry. So why isn't there an official national or global 'Silk Saree Festival'? Why isn't the centuries-old handloom weaving technique of Kancheevaram Pattu in TamilNadu, at least, not gifted its own festival day? There's a 'silk fair' featuring mostly buyers and sellers, government 'geographical indications', and that's about it. Imagine people everywhere celebrating authentic Indian silk-weaves and multi-generational silk weavers who have been practicing an artform that harkens back to Ancient India, and farther back to the Indus Valley Civilization. Imagine the festival making headlines each year, with events surrounding it broadcast all over the world. Handloom silk textiles are also detailed in Vedic literature, and have been praised by historical big-wigs like Herodotus and Megasthenes. India is still the ONLY country in the world that produces all 4 major silk varieties: Eri, Muga, Tassar, Mulberry. Imagine the world adopting just one day to respect and value the timeless tradition of Indian silk sarees as passionately as they do 'western' fashions.