Why Russ Won’t Sell His Catalog, Even For $100 Million

This is your weekly installment of my new book,  We Are All Musicians Now . To make sure you don’t miss future serializations, subscribe here. Below you’ll find Chapter 3: Rise of the Superfan (Part 7). Enjoy!

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Russell “Russ” Vitale is one of the most successful independent hip-hop acts on the planet. Since the beginning of his career a decade ago, he’s made a point of writing, rapping, singing, producing, mixing and mastering his material by h...