Why we dislike marketing, and how to renew our relationship to it (Marketing Metaphors)

​In order to be able to do marketing and selling consciously (with awareness of how our actions impact others’ emotions, as well as our own psyche), let’s look at the foundational metaphors we use in marketing.

Notice the language of the typical marketing metaphors:Marketing as War

You are waging a campaign to crush the competition… undercut them with lower prices if possible… and dominate market share.

Many corporations use this metaphor. In fact, the idea of a marketing “war room” is quite common...