My First El Blurbo!

Folks in the book publishing industry are always trying to figure out how to increase book sales. Will a short video about the book, posted on a book's web site, somehow generate sales? Is there a point, even, for a book to have a web site? Will a positive review really help? And what about blurbs: does anyone actually buy a book because it features a glowing blurb from a favorite author?

I have no idea what the answers might be to any of these questions. What I do know is that I am extremely...