What is Motion Graphics?

Motion Design is a relatively new field. There are not many specialists now, but the profession is in demand: any TV channel, film studio, or video production facility cannot do without them. Motion designer combines a huge number of skills: from graphic design and animation to the basics of drama, directing and storytelling. And, of course, he uses modern graphic, 3D and video editors. What is Motion Graphics?

Motion design is ideal for creating meaningful yet concise messages. It’s also a good choice for complex projects where you can’t get the gist of it any other way.

Three main advantages of animated graphics:

Delivers the message quickly. In advertising and infographics, brevity and clarity are key parameters due to time constraints.Reveals complex ideas, concepts, systematizes data in a simple and understandable form. This is exactly the case when an image is worth a thousand words. A huge amount of information fits into a short video, and it is easily digested by the viewer.It’s easy to catch and hold attention. Most users choose video over reading. Animated graphics appeal to the viewer, and that’s why they’re so popular.

What is motion design

Motion design is the process of creating animated graphics. Animation graphics, aka motion graphics, is a visual design that brings a static image to life. Internet, media and advertising, television, movies, mobile applications, video games – not one of these areas is without it. Every animated text or image encountered in everyday life is conceived by a motion designer. Animation graphics uses three channels of information at once: image, text and sound, and the viewer better assimilates the data.

Motion graphics can be used to visualize concrete data and abstract ideas. This uses visual effects, audio, graphic design, and various animation techniques. This turns a static picture into a dynamic one. Animation graphics must be distinguished from ordinary video and familiar animation. Motion graphics are not cartoons, they illustrate data or ideas, rather than revealing a full-fledged story.

Previously, creating animated graphics was a complex, time-consuming and expensive process. However, the faster the development of computer technology, the faster was the development of motion design. Beginning in 2000, it has been firmly entrenched in the video industry, and since the 2010s it has settled in media and marketing.

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