Kumpool: Can it survive the ridesharing market?

How do you break into a market dominated by a major player? This is the conundrum faced by many ridesharing services that have to go up against Grab. The behemoth company is a major player across Southeast Asia, commanding a 95% market share.

For Kumpool, the gap is to offer an on-demand mini-bus service — different from other players in the market who only offer private cars. The ridesharing service has been operating in Johor Bahru since December 2019 and has recently decided to foray into the...