Tips for Creating the Perfect Fiction Title

by DiAnn Mills @DiAnnMills
It’s been said, “A book’s title is its most important marketing strategy.” We shouldn’t be surprised when we consider how long it takes to create the best title for our books.
Most publishing houses have a team who look at the story content, genre, plot, and psychological impact to ensure the reader is enthusiastic and involved emotionally with the book project. 
If the publishing house changes a title, it’s in the writer’s best interest. 
For example, these famous novels didn’t start with an enticing title:
First Impressions → Pride and Prejudice (Jane Austen)Something That Happened → Of Mice and Men—John SteinbeckAtticus → To Kill a Mockingbird—Harper LeeTomorrow is Another Day → Gone with the Wind—Margaret MitchellStranger From Within → Lord of the Flies—William GoldingAll’s Well that Ends Well → War and Peace—Leo TolstoyThey Don’t Build Statues to Businessmen → Valley of the Dolls—Jacqueline SusannThe Mute → The Heart is a Lonely Hunter—Carson McCullers
How does a writer create a title?
1. Use strong nouns and active verbsTo Kill a Mockingbird—Harper LeeThe Eagle has Landed—Jack HigginsWatership Down—Richard Adams
2. Look to figurative language: metaphors and similes
3. Examine your story’s theme
4. BrainstormConsult friends for help. Host a brainstorming party, either live or online. Don’t discard any random titles because one day you might need them.Create a new word—especially if the novel is fantasy or sci-fi
5. Read poetryFigurative language offers insight into the genre, emotions, and quality of book titles. Note: reading poetry before writing opens the writer’s mind.
The Lovely Bones—Alice Sebold came from “I Knew a Woman” by Theodore RoethkeOf Mice and Men—John Steinbeck came from “To a Mouse, on Turning Her Up in Her Nest with the Plough” by Robert BurnsTender is the Night—F. Scott Fitzgerald came from “Ode to a Nightingale” by John KeatsFor Whom the Bell Tolls—Ernest Hemingway came from “Meditation XVII” by John Donne
6. Read a songbook or hymnalComposers labor over their song titles and the lyrics. Like poetry, the language is beautiful. 
Don’t Stop Belivin’—Olivia Newton-John came from a Journey song by the same name.We are Family—Patricia Hegarty came from a 1970’s song Sister SledgeI found this online: John Steinbeck's wife Carol Steinbeck provided the title to John's 1939 novel and masterpiece, The Grapes of Wrath.The book title is a direct reference to lyrics in the second line from "The Battle Hymn of the Republic", by Julia Ward Howe. Also, specific lyrics from this song provide the title of John Updike's novel, In the Beauty of the Lilies. Plus, two more titles: Terrible Swift Sword and Never Call Retreat come from this song. They are volumes in Bruce Catton's Centennial History of the Civil War.
7. AlliterationThis is the obvious repetitive use of a letter for each word of the title. Horton Hears a Who—Dr. SeussMany Marvelous Monsters—Ed HeckBlack Beauty—Anna Sewell
8. Answers a question that must be answeredAre You Afraid of the Dark? —Sidney SheldonCan Love Happen Twice?—Ravinder SinghMadam, Will You Talk?—Mary Stewart
9. One-word titles or choose a nameFrankenstein—Mary ShelleyRebecca—Daphne Du MauerTwilight—Stephenie MeyerHarry Potter—J. K. Rowling 
10. ClichesIf a cliché is your choice, make sure it corresponds to the book’s genre and content.Or switch up a popular cliché or phraseDon’t Look Down—Hilary DavidsonLove is Blind—Linsay SandsThe Grass is Always Greener—Michele Jakubowski
11. Promise the reader specific contentAnd Then There were None—Agatha ChristieThe Hunger Games—Suzanne Collins The Lion, the Witch, and the Wardrobe—C. S. Lewis
12. Research and settingWhere the Crawdads Sing—Delia OwensThe Bridges of Madison County—Robert James WallerThe Bridge on the River Kwai—Pierre Boulle
13. Subtitles are more for nonfiction books.
14. Online Title Generators such as https://www.title-generator.com/best-online-title-generator.html
Writers have 5 goals in choosing a book title:
1. UniqueA unique title means the writer has search on Amazon, Barnes & Noble, and Christian Book to make sure the title isn’t currently being used.If the title appears on another novel, what is the publishing date?After weighing those criteria, do you feel safe in titling your book?
2. Matches genreTitling a book is not the time to be cute or confusing. The reader should immediately know the genre.
3. MemorableDoes the title reflect the storyline in such a way the reader will not soon forget?Short and Catchy
4. Emotion-grabbing Does the title tug on the heartstrings? 
5. Keyword searchableType your title into a search engine to see what comes up.
Are you ready to create the perfect title for your story?
TWEETABLECreating the Perfect Fiction Title, tips from @DiAnnMills on @EdieMelson (Click to Tweet)
DiAnn Mills is a bestselling author who believes her readers should expect an adventure. She creates action-packed, suspense-filled novels to thrill readers. Her titles have appeared on the CBA and ECPA bestseller lists; won two Christy Awards; and been finalists for the RITA, Daphne Du Maurier, Inspirational Readers’ Choice, and Carol award contests. 
She is the former director of the Blue Ridge Mountain Christian Writers Conference, Mountainside Marketing Retreat, and Mountainside Novelist Retreat with social media specialist Edie Melson. Connect here: DiAnnMills.com