Fun Project

A couple of months ago I was approached by Dr. Christie Kleinmann, associate professor of communications at Lee University (Cleveland, Tenn.), with an interesting request. Over the past several years I have often lectured to students at Lee regarding topics relating to sports marketing and public relations, communications, and healthcare marketing. I really enjoy the opportunity to speak with students, as I am pro-learning and pro sharing what I've learned in my career.

Dr. Kleinmann asked if I'd be interested in allowing her communications and public relations class, and an event management class, to work through the process of hosting a book signing for me on campus. Knowing this would be a first for the communications department, I jumped at the chance to allow them to use the event as a "learning laboratory."

Although Dr. Kleinmann was a bit hesitant - worried the students would not take the event seriously - they have surprised the both of us. It's been an incredible experience to this point, as the students have worked hard to make sure the signing - scheduled for March 27- is a huge success. I've enjoyed a few trips to the campus to meet with them face-to-face, acting as both client and instructor.

I will report on our progress in an upcoming post. What a fun project!