Instead of Persuasion, Work on Alignment with Prospective Clients

​In selling, it is typically assumed that you must learn persuasion tactics.

Persuasion strategies do work… but only for the short-term. 

Do you enjoy having to convince or persuade people to buy from you?The idea of “persuasion” sets up an arms-folded, you vs. me dynamic.

When a buyer has to be persuaded, they often regret the purchase later. As the seller, you lose a long-term customer, and probably get some negative word-of-mouth, whether you become aware of it or not.

As consumers, all of us hav...