Q&A: My boss wants to set me an OKR on revenue growth. Is this right?

I’m asked questions about product management from time to time. Here’s one I’ve answered recently:

Hi Jock,

My boss wants to set me a personal OKR [objective and key result] to achieve revenue growth through demonstrable product improvements.

Can you think of any reasons why I should push back on a suggestion like this?

G

Read on for my reply.

Hi G,

Thanks for getting in touch. It sounds like your boss may be confusing OKRs with a ‘management by objective’ approach.

A bit about O...