Social media as pseudo-community

In 1987, two years before James Beniger wrote The Control Revolution, his seminal study of the role information systems play in society, he published an article called “Personalization of Mass Media and the Growth of Pseudo-Community” in the journal Communication Research. Beniger’s subject was the shift from “interpersonal communication” to “mass communication” as the basis of human relations. The shift had begun in the eighteenth century, with the introduction of high-speed printing presses an...