My amazing discovery about where rabbit holes come from

I’ve recently noticed a new (to me) kind of annoying clickbait that seems to be designed to see how long you are willing to read about nothing before you find the bit of information you clicked to get — or give up in frustration.

The headline might be, say, “What Paul McCartney really said when George Harrison wanted to leave the Beatles.” You click and find, not an anecdote about Harrison being dissatisfied and how McCartney responded, but a chronicle of how the Beatles were the most sig...