Monday Moods-Interested

I still consider myself a novice at this social media/marketing business, but I've been taking notes from people who seem to have experience and, most importantly, success.
Alex Cavanaugh's launch of his Cassa Fire was a great example of how to use the blogOsphere to get the word out about your book.

It's a lot about Connecting.
Some of my MARKETING experiments using SOCIAL MEDIA.
For my published books I've used Goodreads' ads and found them somewhat successful as far as people adding my book to their TBR list. Of course, if gave them away I stirred a lot of interest.
Facebook, no. I didn't think anything much happened when I took out an ad there, and I've heard that echoed by others.
As to Twitter, I changed the default home page so that it showed my book cover and I ran MANAGE TWITTER to clean out Tweeps that didn't 1) Tweet 2) Follow my Tweets. That freed me up to follow those interested in what I have to say in 140 characters. You can "unfollow" 50/day, but I'm not sure about how Twitter reacts if you do that repeatedly. I'm thinking the "unfollow" should be done over some time. Anyone know more about this?
Jump in and add your ideas or please tell me if I'm totally wonky. I'm off to experiment with more MARKETING and maybe find out something I can share about BRANDING and BOOK REVIEWS (I know there are some pros and cons on this topic). I'll post what I find out next week.
Sliding on the Edge, C. Lee McKenzie, WestSide Books, Spring '09
Published on March 12, 2012 05:00
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