Box Office Doesn’t Matter

How does one judge a movie’s success? Everybody has their own metric for whether or not a film resonates with them. Maybe it features the most robust of editing, the tightest of scripts, or the strongest performances. In terms of trade publications and studios, their primary metrics for success have been theatrical box office earnings. These earnings are the ticket sales a film receives from theaters, determining how much revenue a film has produced.

The publication Variety began publishing ...